About Reluminate Beauty

Hi, I’m Loretta – founder of Reluminate Beauty.

If you’ve ever felt like the beauty industry forgot about you once you hit a certain age, you’re not alone. I created Reluminate Beauty for women just like us—who are navigating midlife and beyond, who want skincare and haircare that honours the beauty of maturity, rather than trying to erase it.

Our mission is simple: to help you glow naturally at every age.

Embrace. Embody. Empower.

We create pure, natural skin and hair care—made by mature women, for mature women. At Reluminate, we celebrate you, at every stage of life. Whether you're dealing with fine lines, dryness, thinning hair or just want to reconnect with your radiance, we’re here to support your journey with honesty, heart, and results.

Our Why

Reluminate Beauty was born out of a personal journey—one filled with changing skin, growing wisdom, and a desire to reconnect with what really matters.

After decades of trialling products that just didn’t suit my skin anymore, I realised the market wasn’t built for women who weren’t chasing youth but were embracing their age, powerfully and gracefully.

I wanted skincare that was natural, ethical, and effective. Products that truly nourished mature skin and hair, without synthetic junk or false promises. So I made them.

What Makes Reluminate Different?

We specialise in natural skin and hair care for mature women—and we mean it. Every formula is designed to address the real concerns women face as we age: fine lines, dryness, sensitivity, thinning hair, dullness, pigmentation. We use native Australian botanicals backed by science and supported by centuries of wisdom.

Our products are:

• 💛 100% Natural & Plant-Based
• 🐰 Vegan & Cruelty-Free
• 🧴 Non-Greasy, Fast-Absorbing, and Effective
• 🌿 Free from parabens, sulphates, petrochemicals & nasties
• 🇦🇺 Proudly Australian Made & Owned

Real Beauty. Real Results.

Our customers say their skin feels softer, smoother, and more luminous. They’re getting compliments from friends, ditching foundation, and embracing makeup-free confidence. And honestly, that’s what makes us glow too.

We’re not just selling skincare. We’re building a movement that promotes age confidence, self-kindness, and natural beauty at every stage of life.

Family-Run, Heart-Led

We’re a small family business based in beautiful Lennox Head, NSW. Your orders are packed with love by a small team of beautiful, mature women—including my sister and lifelong friends—who believe deeply in the power of what we’re creating together.

My husband helps with wholesale and stock runs, and I’m still here wearing all the other hats—with joy.

When you reach out—you’re speaking to me. Yes, really.

Let’s Reluminate Together

Reluminate means to "shine again"—and that’s our goal: to help you rediscover your natural glow and feel radiant in your skin again. You deserve products that work with your body, not against it.

If you’re ready to take better care of your skin, your hair, and your confidence—you're in the right place.

Thank you for supporting our little Aussie business. We can’t wait to be part of your self-care journey.

With warmth and gratitude,
Loretta x
Founder, Reluminate Beauty

💌 Got questions or need help choosing a product?

I’m always happy to help.

• Email: loretta@reluminatebeauty.com.au
• Phone: 0490 769 033